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As surreal as it may sound, real money is at play in MMORPGs through such activity. An extreme example is Julian Dibbel who in less than a year amassed $11,000 in real money, selling items aquired in the game Ultima Online. Now he is writing a book about his experience.
From what I've gathered, your best bet is to see other customers ratings of the merchants on any big network they might be connected to. Check out if the merchant is connected to ebay, paypal or any other site where you can see how previous customers have rated them. They often flaunt the icons of such big partners on the front page. For example: If the merchants are connected to ebay, then it's a good idea to check out their customers feedback. |